Privacy Settings

Your data, activity, and preferences that help make Kobo services more useful to you. Visit our Privacy Policy to learn more.

Types of Tracking

You may edit your preferences as set out below.

Essential Tracking (required to use the site)

Always Enabled

We use cookies to enable essential website operations and to ensure certain features work properly, like log-in or adding products to your shopping cart. These cookies allow you to be remembered as you explore our site in a single session or if you request, from session to session.

This tracking is always enabled, otherwise, you can’t view the website or shop online. They are usually only set in response to an action made by you that amounts to a request for services, such as setting your privacy preferences, logging in or filling out forms. They also assist security issues and help the site conform to regulation. You can set your browser to block or alert you about these cookies, but some parts of our site will not then work.

Examples

  • Wishlist and shopping cart functionality
  • Purchase records
  • Reading notes, highlights, bookmarks and reading statistics

Personalized Recommendations

Personalized Recommendations

Rakuten Kobo may collect and process information about your use of this service to subsequently personalize your reading experience and/or content for you in other contexts, such as personalization emails, recommendations and personalized pages over time. Typically, the content of the site or app is used to make inferences about your interests, which inform future selection of advertising and/or content.

Examples

  • Personalized book recommendations (Emails and Lists)

Performance/Analytics

Performance/Analytics

We use functional tracking to analyze how our website is being used. The data helps us discover errors and develop new designs, test the effectiveness of our website and provide insights for advertising analytics. This type of tracking allows us to count visits and traffic sources so that we can measure and improve the performance of our site. The data we gather helps us understand which pages are the most (and least) popular, and learn more about how visitors move around the site.

Examples

  • Click tracking
  • A/B testing
  • Product usage analytics
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Google Analytics

GoogleAnalytics
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Google Tag Manager

GoogleTagManager
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Maxymiser

Maxymiser
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Crashlytics

Crashlytics
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Hotjar

Hotjar
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Firebase

Firebase
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Third Party Analytics & Personalization

Third Party Analytics & Personalization

This type of tracking may be set through our site by our advertising partners. It offers you the possibility to connect you to your friends and social networks and share content from our website through social media. It may be used by those companies and social media services to show you relevant advertisements on other sites. It is capable of tracking your browser across other sites and building a profile of your interests.

Examples

  • Pixel tracking
  • Ad retargeting
  • Social tracking
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Google Adwords / DoubleClick

GoogleAdwords
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Facebook Connect

FacebookConnect
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Google+ Platform

GooglePlusPlatform
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Twitter Button

TwitterButton
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Adjust

Adjust
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Facebook

Facebook
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Criteo

Criteo
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Bing

Bing
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Talkable

Talkable
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Pinterest

Pinterest
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Rakuten Linkshare

RakutenLinkshare
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Awin

Awin
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Branch

Branch
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Button

Button
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Rakuten Advertising

RakutenAdvertising
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LinkedIn

LinkedIn
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Drop

Drop
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iChannels

iChannel
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Responsys

Responsys
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eBay

eBay
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Verizon Media Group (Walmart - Hybrid retail partner)

OAUTH_WalmartHybrid
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Teads

Teads
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OneTag

OneTag
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RTB House

RtbHouse
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Cision

Cision
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Hachette/Xandr

Xandr
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Adform

Adform
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Attentive Messaging

AttentiveMessaging
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Quantcast

Quantcast
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